Marketing OKR Examples
August 4, 2017 - 5 minute read - Posted by May Chau
Photo Credit: Olu Eletu | Unsplash
When you’re striving for aggressive growth in marketing, using OKRs is a great way to provide focus; here you’ll find marketing OKR examples for every role. If you’re looking for a basic introduction to OKRs, check out our Complete Guide to OKRs.
Table of Contents
Inbound Marketing OKR Examples
Event Marketing OKR Examples
Content Marketing OKR Examples
Email Marketing OKR Examples
Social Media Marketing OKR Examples
Search Engine Optimization (SEO) OKR Examples
In the following, you’ll find relevant OKR examples just for Marketing experts.
Inbound Marketing OKR Examples
Objective 1: Increase inbound marketing leads
Key results:
- 20% increase of demo requests via PPC landing pages
- 10% boost in conversions from webinar attendees
- 2x eBook downloads over last month
Objective 2: Drive more traffic to product landing page
Key results:
- Double visitors to marketing website via organic search
- 20% click-through to landing page via newsletter
- 5% increase in time spent on landing page
Event Marketing OKR Examples
Objective 1: Increase outbound marketing efforts 2x over last quarter
Key results:
- 100+ new marketing prospects from speaking engagements
- 10% increase in demo requests from sponsored events
- 2x social media engagement via event #hashtags
Objective 2: Run a successful industry conference this quarter
Key results:
- 100+ conference attendees
- 10+ conference sponsors
- 10% increase in marketing leads generate via conference
Objective 3: Improve event booth traffic
Key results:
- Collect 2x contact info of marketing leads over the last event
- Successful prize draw attracting 20% increase in participants
- Boost website visit rate by 10% after event
Content Marketing OKR Examples
Objective 1: Improve blog content quality
Key results:
- 25% increase in blog subscribers
- 20% increase in time spent on page
- 10% increase in blog content shares on average
Objective 2: Engage with industry thought leaders for press
Key results:
- 5 interviews with industry influencers
- 3 of 5 interviews published on recognized publications like Forbes, Inc etc.
- 2 joint webinars with industry thought leaders
Objective 3: Increase company brand recognition
Key results:
- 3 positive reviews from industry thought leaders
- 10% increase of marketing prospects from sponsored industry events
- 20% increase in PPC ad click-through demo request conversions
Email Marketing OKR Examples
Objective 1: Improve email marketing efforts
Key results:
- 2x webinar registrants through email invitation
- 25% increase in e-book download via email click-through
- 10% increase in demo requests referred to email content
Objective 2: Create weekly newsletters for marketing leads
Key results:
- 40% click through rate on average for every newsletter
- 20% of newsletter readers convert to demo requests
- 10% customer conversion rates for newsletter referred demo requests
Social Media Marketing OKR Examples
Objective 1: Increase social media reach
Key results:
- Double social media reach from last quarter
- 40% increase in Quora answer reads
- 10% increase in blog reads via social media shares
Objective 2: Improve social media engagement
Key results:
- 10% increase of comments in LinkedIn industry discussions
- 25% increase of blog reads via Facebook
Objective 3: Boost referrals via social media
Key results:
- 2x website visitors referred via social media
- 10% increase in demo requests via social media compared to last quarter
- 2x landing page click-throughs via promoted Twitter posts
Search Engine Optimization (SEO) OKR Examples
Objective 1: Optimize SEO ranking for focus keyword X
Key results:
- Long-form content with focus keyword X ranked on the first page of Google
- 2x reads on SEO content compared to last quarter
- 2x backlinking of SEO content on external sites compared to last quarter
Objective 2: Outrank Competitors for keyword Y
Key results:
- Webinar featuring keyword Y ranks above competitor video on Youtube
- Content with keyword Y ranked on the first page of Google
- eBook featuring keyword Y downloaded 100x in the first week
Objective 3: Begin to rank for product feature Z
Key results:
- Shares of content about feature Z double compared to last month
- Publish feature Z content on Forbes (and other high SEO quality sites)
- Reach #10 on the first page of Google for feature Z
| Use OKRs in marketing to achieve your growth targets |
Also published on Medium.
Tags: business, goal setting, goals, Marketing, Startup Marketing