Marketing OKR Examples

August 4, 2017 - 5 minute read - Posted by
marketing okr examples

Photo Credit: Olu Eletu | Unsplash

When you’re striving for aggressive growth in marketing, using OKRs is a great way to provide focus; here you’ll find marketing OKR examples for every role. If you’re looking for a basic introduction to OKRs, check out our Complete Guide to OKRs. 

Table of Contents

Inbound Marketing OKR Examples
Event Marketing OKR Examples
Content Marketing OKR Examples
Email Marketing OKR Examples
Social Media Marketing OKR Examples
Search Engine Optimization (SEO) OKR Examples

In the following, you’ll find relevant OKR examples just for Marketing experts.

Inbound Marketing OKR Examples

Objective 1: Increase inbound marketing leads

Key results:

    1. 20% increase of demo requests via PPC landing pages
    1. 10% boost in conversions from webinar attendees
  1. 2x eBook downloads over last month

Objective 2: Drive more traffic to product landing page

Key results:

    1. Double visitors to marketing website via organic search
    1. 20% click-through to landing page via newsletter
  1. 5% increase in time spent on landing page

Event Marketing OKR Examples

Objective 1: Increase outbound marketing efforts 2x over last quarter

Key results:

    1. 100+ new marketing prospects from speaking engagements
    1. 10% increase in demo requests from sponsored events
  1. 2x social media engagement via event #hashtags

Objective 2: Run a successful industry conference this quarter

Key results:

    1. 100+ conference attendees
    1. 10+ conference sponsors
  1. 10% increase in marketing leads generate via conference

Objective 3: Improve event booth traffic

Key results:

    1. Collect 2x contact info of marketing leads over the last event
    1. Successful prize draw attracting 20% increase in participants
  1. Boost website visit rate by 10% after event

Content Marketing OKR Examples

Objective 1: Improve blog content quality

Key results:

    1. 25% increase in blog subscribers
    1. 20% increase in time spent on page
  1. 10% increase in blog content shares on average

Objective 2: Engage with industry thought leaders for press

Key results:

    1. 5 interviews with industry influencers
    1. 3 of 5 interviews published on recognized publications like Forbes, Inc etc.
  1. 2 joint webinars with industry thought leaders

Objective 3: Increase company brand recognition

Key results:

    1. 3 positive reviews from industry thought leaders
    1. 10% increase of marketing prospects from sponsored industry events
  1. 20% increase in PPC ad click-through demo request conversions

Email Marketing OKR Examples

Objective 1: Improve email marketing efforts

Key results:

    1. 2x webinar registrants through email invitation
    1. 25% increase in e-book download via email click-through
  1. 10% increase in demo requests referred to email content

Objective 2: Create weekly newsletters for marketing leads

Key results:

    1. 40% click through rate on average for every newsletter
    1. 20% of newsletter readers convert to demo requests
  1. 10% customer conversion rates for newsletter referred demo requests

Social Media Marketing OKR Examples

Objective 1: Increase social media reach

Key results:

    1. Double social media reach from last quarter
    1. 40% increase in Quora answer reads
  1. 10% increase in blog reads via social media shares

Objective 2: Improve social media engagement

Key results:

    1. 10% increase of comments in LinkedIn industry discussions
  1. 25% increase of blog reads via Facebook

Objective 3: Boost referrals via social media

Key results:

    1. 2x website visitors referred via social media
    1. 10% increase in demo requests via social media compared to last quarter
  1. 2x landing page click-throughs via promoted Twitter posts

Search Engine Optimization (SEO) OKR Examples

Objective 1: Optimize SEO ranking for focus keyword X

Key results:

    1. Long-form content with focus keyword X ranked on the first page of Google
    1. 2x reads on SEO content compared to last quarter
  1. 2x backlinking of SEO content on external sites compared to last quarter

Objective 2: Outrank Competitors for keyword Y

Key results:

    1. Webinar featuring keyword Y ranks above competitor video on Youtube
    1. Content with keyword Y ranked on the first page of Google
  1. eBook featuring keyword Y downloaded 100x in the first week

Objective 3: Begin to rank for product feature Z

Key results:

    1. Shares of content about feature Z double compared to last month
    1. Publish feature Z content on Forbes (and other high SEO quality sites)
  1. Reach #10 on the first page of Google for feature Z
Use OKRs in marketing to achieve your growth targets

Also published on Medium.

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